Skill Set · 16 Weeks · Online
The art & science of
Marketing
Foundations
A nationally recognised, 16-week online skill set designed for aspiring marketers, small business owners, and career changers ready to master the fundamentals of modern marketing — from consumer insight to campaign execution.
Qualification Summary
BSBSS00098
Marketing Foundations Skill Set
16
Weeks duration
4
Units of competency
AQF
Nationally recognised
100%
Online delivery
Self-Paced
Flexible
Online
Enrol Anytime
01
Program Overview
More than a credential.
A complete shift in how
you think about markets.
The BSBSS00098 Marketing Foundations Skill Set is a focused, 16-week program that delivers the core competencies every marketing professional needs — whether you're just starting out or formalising years of instinct into recognised skills.
Delivered entirely online, entirely at your pace. No rigid class schedules. No commuting. Just a structured, industry-aligned curriculum you can work through when it suits your life — in blocks, in evenings, or in intensive sprints.
A —
Articulate & Persuade
Learn to present ideas with conviction, engage audiences through reasoned debate, and communicate your thinking with clarity in any professional setting.
B —
Collaborate Creatively
Develop the collaborative and creative process skills that make you an effective contributor to campaigns, briefs, and marketing team environments.
C —
Assess Opportunities
Build your commercial instinct — analyse market data, evaluate trends, and identify where real marketing opportunities exist before your competitors do.
D —
Promote with Purpose
Execute promotion strategies that actually move people — from crafting compelling value propositions to selecting the right channels and measuring what matters.
16-Week Program Timeline
Weeks 1 – 3
Foundations & Orientation
Introduction to the skill set, platform orientation, goal setting, and initial self-paced study.
Weeks 4 – 7
Ideas & Creative Collaboration
BSBCRT412 & BSBCRT413 — Present and debate ideas; collaborate in creative processes within marketing contexts.
Weeks 8 – 12
Market Analysis & Strategy
BSBMKG431 — Assess real marketing opportunities using research, segmentation, and competitive analysis frameworks.
Weeks 13 – 15
Promotion & Execution
BSBMKG434 — Build and apply promotion strategies. Develop campaign briefs, select channels, and measure outcomes.
Week 16
Assessment & Completion
Final assessments, portfolio review, and submission. Receive your nationally recognised credential.
02
Units of Competency
Four units.
One cohesive
skill set.
Each unit has been selected to complement the others — building a graduate who can think creatively, collaborate effectively, analyse commercial landscapes, and bring products and services to market with genuine strategic intent.
Core unit
Marketing unit
BSBCRT412
01
Articulate, Present and Debate Ideas
This unit develops your ability to communicate complex ideas with clarity and conviction — a skill that lies at the heart of every successful marketing role. You'll learn to structure arguments, present your thinking to diverse audiences, and defend positions through evidence-based reasoning. In a world where attention is the scarcest resource, the professional who can articulate an idea memorably wins.
Idea presentation
Audience engagement
Structured argumentation
Professional persuasion
Critical debate
BSBCRT413
02
Collaborate in Creative Processes
Modern marketing is fundamentally collaborative. This unit teaches you how to participate effectively in creative processes — whether briefing a creative team, contributing to a campaign ideation session, or synthesising diverse inputs into a coherent strategy. You'll understand creative process frameworks, how to facilitate generative thinking, and how to move from ideas to actionable marketing outputs.
Creative facilitation
Team collaboration
Briefing & feedback
Ideation frameworks
Creative workflow
BSBMKG431
03
Assess Marketing Opportunities
Where are the gaps your brand can fill? Which segments are underserved? What trends are shaping buying behaviour? This unit builds the analytical foundation to answer those questions with confidence. You'll learn to conduct market research, evaluate competitor landscapes, segment audiences, and assess the commercial viability of marketing opportunities — giving you the strategic vision that separates great marketers from reactive ones.
Market research
Competitive analysis
Audience segmentation
Opportunity evaluation
Commercial assessment
Trend analysis
BSBMKG434
04
Promote Products and Services
This is where strategy becomes action. You'll learn to develop and implement promotion plans — crafting value propositions, selecting the right mix of channels (digital, traditional, and hybrid), creating briefs for creative teams, and measuring the effectiveness of promotional activity against defined objectives. The culmination of the skill set, this unit ensures you can take a product or service from brief to market with professional rigour.
Promotion planning
Value proposition
Channel selection
Campaign briefs
Performance measurement
Go-to-market strategy
03
How It's Delivered
Designed to fit
around your life.
No fixed lecture times. No mandatory attendance. The entire program is structured for people who have careers, businesses, and lives to manage alongside their studies.
100% Online
Every unit, every assessment, every interaction happens online through Obelisk Training's learning management system. Study from anywhere in Australia — or the world — with nothing more than a browser and a wi-fi connection.
→ No campus required
Self-Paced
Work through each unit at a pace that suits you. The 16-week structure provides a clear framework and recommended milestones, but you control the schedule. Intensive learner or steady pacer — this program works both ways.
→ Study on your terms
Flexible Entry
No waiting for the next semester. Enrol when you're ready and begin within days. The program accommodates working professionals, small business owners, career changers, and school leavers equally — no prior marketing experience required.
→ Start when you're ready
Facilitator Support
You're self-paced, not alone. Obelisk Training provides dedicated facilitator support throughout your study — question forums, feedback on assessments, and direct messaging to ensure you're never stuck or uncertain about your progress.
→ Guided independent learning
Practical Assessment
Assessments are real-world in orientation — you'll develop actual marketing documents, plans, and presentations. Work-based evidence from your current role is welcomed. No timed exams, no memorisation — just demonstrated competency.
→ Evidence-based assessment
Nationally Recognised
The BSBSS00098 is a nationally accredited skill set under the Australian Qualifications Framework, issued by a Registered Training Organisation. Your credential is portable, verifiable, and carries real professional weight with employers.
→ AQF-accredited credential
04
Who This Is For
Built for the
ambitious beginner
and the self-taught pro.
Whether you're entering marketing for the first time or formalising skills built through experience, this skill set meets you where you are.
Career Changers
Transitioning from another field and want a fast, credible pathway into a marketing role. No prior marketing qualification required.
Small Business Owners
Running your own business and taking control of your marketing. Understand the strategy behind the tactics you may already be using intuitively.
Recent Graduates
Augmenting an existing qualification with a practical, industry-focused credential that demonstrates marketing competency to employers.
Marketing Practitioners
Already working in marketing but without a formal qualification. Formalise your knowledge, fill the gaps, and gain a credential that reflects your real ability.
Team Leaders & Managers
Managing a marketing function but wanting to deepen your understanding of the fundamentals to better guide, brief, and evaluate your team's work.
What You'll Be Able to Do
Present and defend marketing ideas to internal and external stakeholders with confidence and structure
Contribute meaningfully to creative marketing processes and campaign development teams
Identify and assess viable marketing opportunities using research and analytical frameworks
Develop and implement promotional strategies for products and services across relevant channels
Apply a nationally recognised credential to your professional profile, portfolio, and résumé
Create career momentum toward a Certificate IV in Marketing & Communication and beyond
Your Pathway Forward
BSBSS00098 — Marketing Foundations (You are here)
BSB40820 — Certificate IV in Marketing & Communication
BSB50620 — Diploma of Marketing & Communication
BSB60520 — Advanced Diploma & beyond
05
Skills You'll Gain
Tangible skills.
Real career impact.
Strategic Presentation
Structure and deliver compelling marketing presentations to decision-makers, clients, and creative teams with confidence and persuasive clarity.
Market Analysis
Evaluate market data, identify segments, and quantify opportunities.
Team Collaboration
Contribute to and lead creative marketing teams and campaign briefs.
Promotion Strategy & Execution
Build promotion plans from brief to delivery — channel selection, messaging frameworks, campaign briefs, and performance metrics that connect to real business objectives.
Competitive Intelligence
Map the competitive landscape and find where you can win.
Brief Writing
Write clear creative and campaign briefs that get results.
AQF Credential
A nationally recognised skill set credential for your career.
Channel Strategy
Select and integrate the right promotional channels for any product.
Begin Your Journey
16 weeks to a
marketing mind.
Obelisk Training's BSBSS00098 is the smartest, fastest pathway into a nationally recognised marketing credential. Self-paced, online, flexible — and built around the four competencies that employers actually care about.
Duration
16 Weeks
Delivery
Online, Self-Paced
Units
4 Competencies
Entry
Enrol Anytime
Program at a Glance
16
Weeks to completion
4
Units of competency
0
Prerequisites required
∞
Flexible study hours
BSBSS00098
Marketing Foundations Skill Set
16 Weeks · Self-Paced · Online
Nationally Recognised
Obelisk Training
BSBCRT412
BSBCRT413
BSBMKG431
BSBMKG434
Enrol Anytime
AQF Accredited
BSBSS00098
Marketing Foundations Skill Set
16 Weeks · Self-Paced · Online
Nationally Recognised
Obelisk Training
BSBCRT412
BSBCRT413
BSBMKG431
BSBMKG434
Enrol Anytime
AQF Accredited