Obelisk Training

BSB40820 — Certificate IV in Marketing & Communication | Obelisk Training
MARKETING
2026 Enrolments Now Open

BSB40820 · Certificate IV in Marketing and Communication

Build a career in Marketing & Communication

Every brand, every campaign, every message that lands — it comes down to people who understand audiences, craft compelling content, and drive real outcomes. This qualification makes you that person.

AQF Level 4Nationally Accredited
Online / BlendedFlexible Delivery
12 UnitsIndustry-Designed
Strategic Marketing
Analyse markets, understand consumer behaviour, and execute marketing activities that connect with real audiences.
Digital & Social Media
Build social media strategies, run e-marketing campaigns, and create digital content that drives genuine engagement.
Communication & Writing
Craft complex documents, present ideas confidently, and apply effective communication strategies in real workplaces.
Web & E-Commerce
Develop websites for customer engagement and implement customer service strategies that convert and retain audiences.
Marketing StrategySocial MediaDigital CommunicationsConsumer BehaviourContent CreationE-MarketingWorkplace CommunicationWeb DevelopmentCustomer Service StrategyAQF Level 4 · Nationally Recognised Marketing StrategySocial MediaDigital CommunicationsConsumer BehaviourContent CreationE-MarketingWorkplace CommunicationWeb DevelopmentCustomer Service StrategyAQF Level 4 · Nationally Recognised
12
Units of Competency
Spanning strategy, digital, communication and web
100%
Online Capable
Study at your pace with dedicated facilitator support
AQF
Level 4 Qualification
Nationally recognised by employers across every sector
2026
Intakes Now Open
Secure your place for the new academic year
Why This Qualification

The Skills Behind Every
Brand That Stands Out

"The bridge between a great idea and a real audience is always a skilled communicator."

The BSB40820 at Obelisk Training is built for the realities of modern marketing — where digital fluency, sharp writing, and strategic thinking are non-negotiable. Every unit in this qualification delivers a competency you'll use in a real workplace on day one.

From developing social media strategies and building customer-facing websites, to writing complex documents and presenting ideas to senior stakeholders — this course covers the full professional spectrum of marketing and communication practice.

Strategy-Led Thinking
Think commercially, not just creatively
Digitally Fluent
Social, e-marketing, web and content built in
Industry-Ready
Real briefs, real tools, real deliverables
Career Portable
Skills that transfer across every business sector
Ready to launch your marketing career?
2026 places are limited — register your interest today.
Register Now
Core Competency Areas
Digital Marketing & Social MediaCore Focus
Strategic CommunicationCore Focus
Content & WritingCore Focus
Consumer & Market AnalysisCore Focus
Web & Digital PresenceElective
Customer Service StrategyElective
Curriculum

12 Units. One Cohesive Skill Set.

A purposeful mix of core marketing and communication competencies alongside digital and web electives — building a graduate profile that genuinely stands out to employers.

Core Unit
Elective Unit
BSBCMM411
Make Presentations
Core
BSBCRT412
Articulate, Present and Debate Ideas
Core
BSBMKG433
Undertake Marketing Activities
Core
BSBMKG435
Analyse Consumer Behaviour
Core
BSBMKG439
Develop and Apply Knowledge of Communications Industry
Core
BSBWRT411
Write Complex Documents
Core
SIRXMKT006
Develop a Social Media Strategy
Elective
BSBMKG442
Conduct E-Marketing Communications
Elective
SIRXECM002
Prepare Digital Content
Elective
BSBXCM401
Apply Communication Strategies in the Workplace
Elective
SIRXOSM005
Develop a Basic Website for Customer Engagement
Elective
BSBOPS404
Implement Customer Service Strategies
Elective
Career Pathways

Where Graduates Go

Marketing Coordinator
The natural landing point for graduates — coordinating campaigns, managing content calendars, and supporting brand and digital marketing leads.
Social Media & Content Specialist
Develop brand voice, manage social platforms, produce digital content, and measure performance across multiple channels.
Communications & PR Advisor
Shape organisational narratives, manage media relationships, and communicate stakeholder messages with clarity and strategic intent.
Digital Marketing Specialist
Run e-marketing campaigns, optimise digital presence, and implement data-informed strategies that grow audiences and convert customers.
Your Study & Career Progression
BSB40820 — Cert IV Marketing & Communication
You are here · 2026 Intake Now Open
Enrolling Now
BSB50620 — Diploma of Marketing & Communication
Campaign strategy · Brand planning · Analytics
BSB60520 — Adv. Diploma of Marketing & Communication
Leadership · Strategy · Marketing management
Bachelor / Degree Pathway via RPL
CMO · Head of Marketing · Founder / Consultant
Industries That Hire
Retail & E-commerce Media & Publishing Not-for-Profit Government Technology Professional Services
Why Marketing

A Sector That's
Always Hiring

Marketing and communication professionals are in demand across every industry. As digital channels multiply and consumer expectations evolve, organisations rely on skilled practitioners to cut through the noise — and that's exactly what this qualification prepares you to do.

"Every organisation, regardless of size or sector, needs people who can connect ideas to audiences with clarity and purpose."
— Australian Marketing Institute, Industry Outlook
87k+
Marketing Jobs in Australia
A growing workforce across every industry sector, from startups to ASX-listed organisations and government agencies.
$75k
Average Graduate Starting Salary
Marketing coordinators and communications specialists command competitive entry-level packages with clear upward progression.
+18%
Digital Marketing Growth
Digital and content roles are among the fastest-growing specialisations in the Australian labour market right now.
Your Next Move

Launch Your Marketing
Career in 2026

Obelisk Training's BSB40820 is your entry point into one of Australia's most dynamic and versatile professional fields. Enrolments are open now for 2026 — take the first step toward a career that puts your creativity and strategic thinking to work.

Duration12–18 Months
DeliveryOnline / Blended
Intake2026 Now Open




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